In today’s social media world, engagement is #1.

Likes, shares, and comments drive visibility and build genuine connections with your audience. We understand that follower count used to be the gold standard 5–10 years ago, but times have changed. Today, engagement—likes, comments, shares—matters far more than the number of followers. Instagram’s algorithm has also shifted, making follower growth slower across the board, with a good growth rate now being less than 1%.

What really drives success is your engagement rate, which shows how well your audience connects with your content. If you'd like to know what your engagement rate is, just let us know, and we’ll be happy to calculate it for you.

Consistency is key, but quality matters more than quantity. Posting just to fill a schedule can feel forced and may not resonate with your audience.

If you’re asking us to post every day, that goes against our recommended best practices. We would love to show you a more impactful strategy that focuses on thoughtful, authentic content reflecting your brand’s story and values.

This approach builds long-term trust and loyalty, which is far more powerful than simply increasing frequency.

Marketing is about sharing your culture, not pushing sales. Instead of relying on hard-sell tactics, we focus on highlighting what makes your brand and offerings truly remarkable. By showcasing your product, people, performance, and place, we create genuine connections with your audience that build excitement and trust. Our goal is to authentically amplify your strengths, helping your story resonate deeply with your customers.

Contrary to some people's first instinct, this approach to "culture-based marketing" is far more effective at driving revenue than desperate-sounding hard sells like telling people to "buy now" or relying on limited-time discounts. By fostering a deeper emotional connection with your audience, this strategy builds long-term loyalty and encourages organic growth, resulting in a more sustainable and impactful return on investment.4o

We focus on authentic storytelling to showcase the best of what you already offer. Marketing works best when it reflects real value. If you’re considering a product, service, or activation, it’s important to solicit our feedback on whether it’s marketable. If we feel something isn’t likely to resonate with your audience, we’ll be upfront about it.

While we’ll do our best to market anything you choose, we can’t guarantee results if our input isn’t considered. If we don’t think an offering will sell well, it’s probably not worth your time or resources to pursue if revenue is important to you. Trust and collaboration are key to ensuring success.

We’re here to help in any way we can. If you have additional needs beyond your retainer, we’re happy to offer flexibility:

Option 1: We can adjust priorities within your existing scope of work.

Option 2: We can add the extra work for a customized fee.

We view every client relationship as a partnership, not just a service agreement. When we work together as a unified team, we can unlock incredible potential for your brand. Here’s what we offer to strengthen that partnership:

- Legacy discounts and waived fees for additional services.

- Priority access to new opportunities and strategies.

Owners are the heart of the brand, and audiences connect most with their voice and vision. Consistent coordination with the owner ensures the brand’s story stays authentic and impactful. If high engagement is important to you, there’s no better way to achieve it than by having the owner’s voice heard online. Audiences resonate deeply with the authenticity and leadership that only the owner can provide, making it the most effective way to drive meaningful connections. We're here to work closely with you to make that happen.

We’re available to support your brand 24/7/365, and we pride ourselves on being flexible and responsive. To keep things running smoothly:

- Content requests require a one-week turnaround to maintain quality.

- Promotions need a one-month runway of marketing to achieve maximum impact and revenue.

- For last-minute needs, we’re happy to offer expedited services for an additional fee.

This approach helps us deliver the best results while staying aligned with your goals.